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Don’t just consume the idea. Explore it.
Evidence card
The claim
Background television is associated with fewer adult words directed at toddlers.
Strength chosen by the creator from their sources, never by AI
What the research found
When a television was audible in the room, children heard fewer words from the adults around them and took part in fewer back-and-forth exchanges.
Sources · 3
Three ways to turn TV time into talk time
Dr Naledi Mokoena · Developmental psych · PhDWho it’s for
For anyone curious enough to ask the question, and interested enough to explore the answer.

Researchers
Extend the reach of your research. Link to the original publication and see how your work is referenced, discussed and applied.

Teachers
From evidence to the classroom. What researchers are finding, what it does and doesn’t tell us, and what it could mean for your students.

Students
Don’t just find the answer. Learn how to investigate it. Follow the research, compare findings, and evaluate evidence yourself.

Parents
Make sense of research. Without navigating endless, conflicting information.
Why Cit.ED
What if social media could do more than make us scroll?
A new kind of social platform for ideas, research, education and different perspectives. Discover a 90 second video, become curious about an idea, and then explore it.
- Where a claim can lead you to the research behind it.
- Where a podcast connects you to the studies being discussed.
- Where researchers take their work beyond the journal.
- Where teachers connect research with practice.
- Where students learn to explore evidence for themselves.
- Where research, professional knowledge and lived experience sit alongside one another, clearly identified and open to discussion.
Everything people love about social media (video, conversation, creators, communities and discovery) with something often missing: a way to go deeper.
- Where did this idea come from?
- What does the evidence say?
- What don’t we know yet?
- What other research exists?
- Are there different perspectives?
- What can I explore next?
Key feature
Research has depth.
Social media has reach.
Cit.ED brings them together: a feed that feels like the apps you already use, with the research layer built in.
- 1DiscoverSee an engaging short video or post.
- 2UnderstandComplex ideas, made clear.
- 3CheckOpen the research behind it.
- 4ExploreSources, related research and different perspectives.
- 5DiscussAsk questions. Share perspectives.
- 6SaveBuild your own research collections.
- 7CiteBuild on someone’s work and credit the original.
The research layer
Every claim carries its sources.
Every source opens the paper.
Under a post: the claim, the evidence type, the sources, what the research found, its limitations, and what nobody knows yet. Written by the creator, never by an algorithm.
Paste a DOI, a link or a title and the paper is resolved from the open research index. Every source page shows who else on Cit.ED has cited it.
Labels like strong, moderate or mixed are chosen by the person who posts, based on the sources they read. We never present an AI score as scientific truth.
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Lived experience adds perspective. Research provides evidence. We make the distinction clear.
Discover
Why “screen time” is the wrong number to worry about
Dr Naledi Mokoena · Developmental psych · PhDIdea: a “free play first” morning routine
Marius de VilliersDoes reading aloud still help after a child can read alone?
Dr Amara Okafor · Literacy · PhDWhat I changed in my Grade 1 class
Mrs Hartley · Foundation phase teacherPeople to follow
Three ways to turn TV time into talk time
If the TV is on anyway: sit with them, narrate, ask. Small moves grounded in the co-viewing findings.
How does your post relate?
Dr Naledi Mokoena — Three ways to turn TV time into talk time
Cites
Cite
Not followers.
A living trail of your ideas.
One study informs another. One finding raises a new question. Cite makes those connections visible: when someone draws on your work, their post links back to yours.
A citation means someone actively connected their work to yours, not simply viewed it. Self citations never count toward your Cite total.
Monthly awards for the most cited, most discussed and peer-review champions, for researchers and for universities. Share your award card anywhere.

Podcasts & AI
Listen → understand → explore → question → discuss → cite.
Paste your show’s link or name, and your episodes appear on your profile and in the feed. Audio streams from your own host, so your download numbers don’t change.
Attach claims and sources to an episode. It gets an Evidence Card and a discussion, and it can be cited, like any video.
Research Translator turns a paper into a 30 second summary. Ask the research answers only from the paper itself, with quotes. Claim Check suggests wording that matches the evidence, and the creator decides.

Knowledge Market & Opportunity Hub
Your events, courses and books, on your profile.
List events, webinars, courses, books and resources on your profile. They also appear in the Knowledge Market, matched to the subjects people follow.
People subscribe to your events in Apple Calendar, Google or Outlook, and new or changed events follow by themselves.
Verified researchers and universities post PhDs, fellowships, grants and jobs in the Opportunity Hub.
What success doesn’t mean
- Not keeping you scrolling. We’d rather you leave with something worth thinking about.
- Not rewarding the loudest voice. Ideas shouldn’t travel further simply because they provoke the strongest reaction.
- Not letting AI think for you. AI helps make knowledge easier to navigate. The thinking remains human.
- Not replacing expertise. Technology that brings you closer to researchers, educators and original work.
- Not telling you what to think. More ways to explore, question and understand, so you form your own perspective.
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Beta
Here’s the idea.
Now look at the evidence.
We’re testing with real researchers, teachers and parents now. Create an account and publish on the web today. The iPhone and Android apps are in closed beta: if you want in, write to us.
Photos and videos: Pexels.
We did the “pause and ask” trick during cartoons. The questions kept coming after the TV went off.
Worth adding: these studies are observational, and the card says so under Limitations.
Does it still work with subtitles on?
Is there anything on co-viewing with older kids, say 8 to 10?